Top professional rugby player, Kieran Read is on a new pathway – plumbing.

Top professional rugby player, Kieran Read is on a new pathway – plumbing.
December 18, 2013

A cooperative shareholding of nearly 1000 Kiwi plumbers, Plumbing World is 100% Kiwi-owned, with 45 branches and over 400 staff nationwide.  They offer specialist knowledge on everything plumbing, from back-of-wall fittings to high-end product.

Today, Read signed on to become a brand ambassador for Plumbing World, which he says is a great fit.

“Plumbing World is a business that’s been around for ages – it’s a real Kiwi brand that’s owned by lots of real Kiwi plumbers. That kind of thing’s really important to me.”

Plumbing World national marketing manager, Sarah Vining is understandably pleased with the connection.

“Kieran’s one of this generation’s best players. He’s always looking to improve, to better himself, and that really fits with the way we run our business.”

But Vining says it’s Read’s down-to-earth ‘team-player’ attitude that really struck a chord with Plumbing World executives.

“We’re a cooperative – at the heart of our business is bunch of plumbers working together to do what’s best for our customers. Whatever team he’s in, that’s what Kieran does too – it’s not about ego, it’s about pulling together.”

Read says he’s ‘chuffed’ with the deal.

“It’s pretty awesome to have that kind of faith put in you. I’m really proud.”

Read’s signing marks the launch of a new marketing direction for the Plumbing World group, with branches being repainted black and a new campaign due out next year. Vining says the new colour is a way to show the company’s ‘Kiwi roots’.

“We’ve been around for 50 years, so we’re a brand that’s pretty integral to the fabric of New Zealand.”

To add to the wins, this week Read was awarded the IRB World Player of the Year, and he is also nominated for NZ Player of the Year.

“Yep, there’s been a bit to celebrate,” says Read.

About Plumbing World:

 

Please contact Sarah Vining on 06 3501630 or sarah.vining@plumbingworld.co.nz

 

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